Robles Barkery
Brand Identity
Robles Barkery is a dog cafe and bakery where customers can interact with their beloved dogs while having a small meal and drinks. Customers can bring their dogs to spend time with their owners or get to know other dogs. Robles Barkery also provides dog treats and cappuccino for the dogs!
Robles Barkery was inspired by a long-time friend, a foodie who loves to go to any cafe with drinks, pastries, or sandwiches, especially Starbucks. Every day and evening, her dog keeps her company and walks outside. Her dog is fond of my long-time friend.
Mission Statement: Creating a joyful space for dog owners and dogs to socialize and have new memories together. It also supports dog shelters by encouraging new or current dog owners to adopt another dog that deserves another chance to have a better life.
Target Audience: First-time dog owners, experienced dog owners, dog lovers, and employees.
Products & Service: Robles Barkery offers homemade food (peanut-free) and drinks for humans and dogs. It also sells four coffee ground bags: Horchata, Vanilla, Matcha, and Hazelnut, caps, shirts, and tote bags. When customers buy the merchandise, it comes with a brown recycle bag.
The meaning behind the logo: A long-time friend has a collection of Starbucks tumblers and mugs. Whenever she drinks her coffee or tea with a coaster, her dog always sits close to her and waits for her to finish her drink.
Logo Colors: A long-time friend’s dog’s fur, Shih Tzu, influenced the colors. Dogs are known for being loyal to their owners. Purple was an excellent choice to match, and it represents loyalty.
